Executive Certificate Programme In Luxury,Fashion Events and Brand Communication

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Course Objective

This programme is designed to provide insight into luxury brands as a market place, Luxury as a category differentiator, experiential marketing and creating events to give brands the right positioning.The course gives the participant an insight into the world of Luxury branding. It equips students with strategies on high value consumer engagement, driving brand-conscious purchases, filtering Target Audience, managing brand image and creating integrated plans for HNI- target market for Fashion & Luxury events. Lectures for this programme are imparted by expert faculty and eminent personalities who are success stories, experts and celebrities in their respective areas. This programme aims to provide participants with real life learnings by focusing primarily on the practical intricacies of Luxury , Fashion Events & Brand Communication.


Who Should Attend

 Working professionals interested in pursuing a career in the Luxury & Fashion Brand Communication.  

 Brand Managers who wish to understand intricacies of Luxury Category as a differentiator. 

 People working in Sales and Marketing who wish to specialize in Luxury and Fashion Segment

 Professionals with strong planning and execution skills who wish to embark on a career in Fashion and Luxury.

 Students completing Graduation or Diploma, interested in specializing in Brand Communication focused on Fashion and Luxury segments.


Pedagogy and Certification

The classes for this programme will be held through a combination of live and recorded lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Direct To Device platform. The pedagogy will comprise of lectures, case studies, interactive sessions, project work and class exercises. 

A minimum of 70% attendance to the virtual online lectures is a prerequisite for the successful completion of this programme. There may be are periodic evaluations built in through the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments as relevant and applicable to the programme.

On the payment of the full programme fee and upon satisfying the requisite attendance and evaluation/certification criteria, participants will be awarded a certificate of completion in Luxury & Fashion Events & Brand Communication issued jointly by Wizcraft Management Institute of Media and Entertainment (MIME) and Talentedge.



Minimum eligibility - Students in the final year of Graduation or Diploma 



About Wizcraft MIME

Wizcraft MIME is the first-ever institute that offers a blend of on-line education with offline learning opportunities through practical training to create trained professionals in the event and media industry in India.
With an objective to foster industry talent and provide an opportunity for robust education, Wizcraft MIME has created highly specialised courses that are relevant and industry specific.
At the helm of this trailblazing education venture are pioneers of the Indian event industry. For over 25 years, Wizcraft International Entertainment Pvt. Ltd. have been the industry leaders, pioneers shaping the experiential industry with a depth of expertise in marketing global brands. Having worked with over 500 MNCs and corporate houses, their successful initiatives include IIFA, GIMA, Star Guild Awards and a partnership in the Kingdom of Dreams located in Gurgaon.
With a vision to channelize their knowledge and experience into providing robust and skill enhancing education, Wizcraft have  partnered with education specialists from the field and professionals from the learning and skill development industry to give shape to Wizcraft MIME. Wizcraft MIME promises highly specialised, relevant and insightful courses taught by stalwarts of the event and media industry as well as experienced professionals who will impart practical insights to guide future talent in the right direction.
Set up in 2012, Talentedge, is one of India's fastest growing education providers. Present across India and beyond, Talentedge provides experiential education through innovative solutions. With a focus on making a tangible impact in a learner’s life, Talentedge offers value-adding, affordable learning solutions to individuals, institutions and enterprises. Since inception, Talentedge has reached over 700,000 learners, 1000+ courses, 10+ academic partners and more than 70 industry alliances. 
The team engages with some of the top professionals, universities and institutions to provide certifications backed by world-class learning pedagogy and high quality content. In addition, Talentedge partners with the biggest brands in the world, like Pepsi, Nokia, Wipro and many more, to manage and enable their learning processes and train their distributed workforces.
Talentedge delivers its offerings through its 'Direct To Device’ interactive online platform that enables anytime, anywhere learning. Other unique offerings include state-of-the-art Learning Management System enabling collaborative learning, online assessments and analytics, campus visits and flexible learning methodology appropriate for working professionals.

Course Benefits

 Course Topper of each batch will be offered an opportunity to do 2-3 months Internship with Anita Dongre, Neeta Lulla or other Fashion Designers of the same genre.

 Certificate for the programme will be jointly awarded by Wizcraft MIME and TALENTEDGE.

 Course content and structure designed entirely by industry experts who bring to you the relevant practical and must know aspects of luxury and fashion event management. 

 Learn from the very best - Lectures imparted by eminent faculty, celebrities and other prominent Industry experts. 

 Knowledge imparted through case studies and class exercises to develop hands on skills that can be applied to practical scenarios.

 Fully online program offered through a combination of live and recorded lectures that provides a “real” classroom experience in a “virtual” environment.

 In the event that students miss a scheduled lecture, he/she can request “On Demand” access to the recorded session.

 Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.

 User friendly and easy to use technology interface. No complicated hardware or software installations required.

 Virtual classrooms that allow for active interactions with other fellow students and faculty

 Convenient weekend schedules. 

 Students on our virtual social learning platform are provided access to course presentations, reading materials, case studies and other learning aids and reference materials as applicable for the specified courses.

 Students can raise questions and doubts either real time during the live class or offline through our Cloud Campus.





 Introduction to Luxury Brands

 Luxury – The Differentiator

 Experiential Positioning of a Brand

 Corporate Identity in Experiential Management

 Fashion Shows

 Orientation on Elements

 Creating a Project Report

 Creative Design Development

 Event Elements

 Event Production

 Logistic & Planning

 Event Execution

 Event Wrap Up

 Secrets to Success


Course Schedule & Duration

Batch Number: FL-01-0616-99
Date of Course Commencement:  24 July 2016
Duration of the Course: 03 Months
Schedule of Classes: 2 Hours every Sunday from 17.00 hrs to 19 hrs IST 
Application Closure Date at Talentedge : 12 Jul 2016
Program Fee
  For Indian Residents For International Students
Total Fee Rs.20,000+Tax USD 400 


Application Process

All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited" payable at Mumbai and is sent to the address provided below. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
Unit Nos. 405-407, 4th Floor, Tower B,
Spaze IT Tech Park, Sector 49, 
Sohna Road, Gurgaon 122001, Haryana, INDIA.


Cancellation Policy

Cancellation by the Participant

 Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 15 working days before date of course commencement whichever is earlier.

 In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5,000/- and applicable taxes for Indian participants & USD 100 for participants residing outside India.

 In all other cases, no refund shall be made.

 A participant may opt for rescheduling to a later batch of the same program / another program offered by TALENTEDGE prior to commencement of the program. However, such intimation must be made by the participant at least 15 working days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5,000/- plus applicable taxes (Indian participants) or USD 100 (participants residing outside India) for facilitating such rescheduling.


TALENTEDGE & the offering Institute/Entity, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that TALENTEDGE or the offering Institute/Entity cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.


Faculty Profile

This programme is taught by the very best in this industry and participants will get an opportunity to hear and learn from seasoned experts and celebrities like…

 Anita Dongre – Fashion Designer and Owner, AND Designs

 Junelia Aguiar, Fashion Design Head, Raymond

 Benaisha Kharas, Fashion Stylist

 Neeta Lulla – Fashion Designer

 Shy Kalra - Fashion Choreographer

 Sushma Gaikwad - Co-Founder and Director, Ice Global