PG Certificate Program in Digital Marketing

PG Certificate Program in Digital Marketing

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Course Objective

This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
Who Should Attend

 Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.

 Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media marketing to increase reach and improve efficiencies.

 Business Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach.  

 Entrepreneurs and Business Owners who have an ambition to create and establish their business presence globally through online marketing.

 Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media.

The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Direct To Device platform. The lectures will be delivered by eminent faculty from MICA. 
All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the programme. Students can chat real time with the professors during the live class and also post all other programme related queries offline on the Cloud Campus. 

 For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

 For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

 For Indian and International Participants – Interns or Working professionals.  

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There may be are periodic evaluations built in through the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments as relevant and applicable to the programme. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria and assignments will be awarded a PG Certificate by MICA.

On the payment of programme fees of Rs.70,000 + Tax and upon satisfying the requisite attendance and certification criteria, participants will be awarded a PG Certificate in Digital Marketing by MICA. 



MICA ( Formerly Mudra Institute of Communications, Ahmedabad )

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community. 

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses. 

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.





Course Benefits

 Opportunity to earn a PG Certificate from MICA

 Gain MICA Alumni status on the successful completion of the programme

 Lectures imparted by eminent faculty from MICA and industry professionals.

 Insights into common mistakes people make in Digital Marketing for their Business.

 Exposure to latest Digital Marketing Channels and Trends.

 Hand-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.

 Insights into how businesses in different sectors are succeeding using Digital Marketing.

 Learn how to develop and execute a successful Digital Marketing Strategy.

 Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.

 Fully online program with LIVE interactive lectures that provides a “real” classroom experience in a “virtual” environment.

 In the event that students miss the LIVE lecture, he/she can request “On Demand” access to the recorded session.

 Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps

 User friendly and easy to use technology interface. No complicated hardware or software installations required.

 Virtual classrooms that allow for active interactions with other fellow students and faculty

 Convenient weekend schedules. 

 Students on our virtual social learning platform are provided access to course presentations, case studies and other learning aids and reference materials as applicable for specified courses.

 Students can raise questions and doubts either real time during the live class or offline through the Cloud Campus.



The programme will include lectures structured around 7 modules as follows:

Module I: Business, Marketing & eMarketing

 What is Digital Marketing?

 Advantages of digital medium over other medium

 Digital medium in today's marketing plan


Module II: Search Marketing

 Basics of Search Marketing - Organic & Paid Search Results

 Overview of Google AdWords

 Keyword Research and Analysis

 Tracking the success of SEM

 Search Engine Optimization Techniques

 On-page & Off-page Optimization


Module III: Web Analytics

 Digital measurement landscape

 Introduction to Google Analytics

 Interpreting the data in Google Analytics


Module IV: Social Media Marketing

 Different Social Media Channels

 Social Media for Various Businesses – B2C & B2B

 Measuring Social Media ROI

 Content Marketing - Story telling in social media 


Module V: Email Marketing

 The Basics of Email Marketing

 The Concept of A/B Testing & it’s use in Email Marketing


Module VI: Display Marketing

 Different Kinds of Display Marketing

 The Display Marketing ecosystem

 Retargeting & Dynamic Retargeting


Module VII: Mobile Marketing

 Different kinds of Mobile Marketing

 The Mobile Marketing ecosystem



Schedule and Fee

Batch Number: DM-03-1016-01 
Date of Course Commencement: 15th October 2016
Duration of the Course: 4 Months
Schedule of Classes: 1.5 hours on Saturdays and Sundays from 07.30 p.m. to 09.00 p.m. IST 
Program Fee
. For Indian Residents For international Students
Programme Fee 70,000+Taxes USD 1600

Additional Service tax applicable for indian residents


Payment and Instalment Schedule

. For Indian Residents For international Students
Installment 1 at the time of Registration
30,000+ Tax to be paid online at the time of submission of the online application form.
Last Date: 8 October 2016
USD 650 to be paid online at the time of submission of the online application form.
Last Date: 8 October 2016
Installment 2
Through DD/PO/Online/Direct Account transfer
On or Before: 10 Oct 2016
USD 400 Through DD/PO/Online/Direct Account transfer
On or Before: 10 Oct 2016
Installment 3
Through DD/PO/Online/Direct Account transfer
On or Before: 15 December 2016
USD 550 Through DD/PO/Online/Direct Account transfer
On or Before: 15 December 2016


Application Process:

All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited" payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
Unit Nos. 405-407, 4th Floor, Tower B,
Spaze IT Tech Park, Sector 49, 
Sohna Road, Gurgaon 122001, Haryana, INDIA.

Late Fees and Cancellation:

Late Fee
The programme fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 2 or Instalment 3, a Late Fee is leviable as follows.
 A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
 A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
 If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the programme.
Cancellation Policy
Cancellation by the Participant
 Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 15 working days before date of course commencement whichever is earlier.
 In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
 In all other cases, no refund shall be made.
 A participant may opt for rescheduling to a later batch of the same program / another program of the Institute & TE prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by the TALENTEDGE & Institute
TALENTEDGE & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that TALENTEDGE or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.



Faculty Profile

Amit Kishore
Amit Kishore
Adjunct Professor 

Digital Communication Management


Amit has over 18 yrs. of experience in strategic media planning & media research in India, Middle East, and West Africa & South East Asia. Apart from being an Adjunct Professor of Digital Communications Management at MICA, he heads the digital function in PLAN B Communications based out of Bangalore.
Amit graduated from the MICA, in 1997, with a Post Graduate Diploma in Communications and a specialisation in Media Planning & Media Marketing. During the course of his career, he has worked with leading global agencies like Mediacom, Lintas Media Group, Universal McCann, OMD and Dentsu. He has also worked with leading global market research agencies like ACNielsen & TNS Global.
Over course of his career, Amit has had the opportunity to manage the traditional as well as digital media mandates for clients across categories viz. Toyota, Lexus, Hitachi, Toshiba, McDonald’s, Fonterra, Carlsberg, Ikea, Guinness, Etisalat Telecom, MitsubhishiMotors, Bajaj Auto, Haier Electronics, Videocon, Sansui, Standard Chartered Bank, Stanbic Bank (SA), Arab National Bank, Tata AIG Insurance, SBI Mutual Funds, Big Bazaar, McDonald’s, Reckitt Benckiser, Beiersdorf, Nestle CPW, GroupeDanone, Parle Biscuits, Britannia, Wrigley’s, GlaxoSmithKline, Pfizer.
In 2013, he setup the 1-year specialization course in Digital Communications Management at MICA, which is offered as a part of the 2-years Post Graduate program.


Student Testimonial's

Akash Deep
- Digital Marketing Program by MICA has given me a professional, well structured, real-life approach into understanding the digital marketing landscape and the opportunities available for every brand in the digital market space. The teaching methodology has also proven to be a powerful tool to enhance the depth of my learning process and importantly to put into practice every subject learned so far.
Koushik Ray, Zonal Sales Head, Abbott Healthcare P
- Good for the all corporate professionals, it's really helpful for me even i am into the Sales & Marketing field since last 18 Years.

Sample Certificate

PG Certificate Program in Digital Marketing SampleCertificate