PG Certificate Program in Marketing and Brand Management

PG Certificate Program in Marketing and Brand Management

MICA
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About Course

This programme is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behavior and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.
 
 
Who Should Attend 
 

 Product managers, Service manager and others responsible for marketing products and services of their organization

 Marketing managers and Sales Managers with revenue generation responsibilities

 Professionals who have recently taken on a marketing role or aspire for a career in marketing and wish to gain a deeper understanding of the domain

 Business Managers and others wishing to learn more about the role of their brand in the marketing

 Brand Managers responsible for managing the function

 Leaders who want to become more knowledgeable about effective marketing and brand management strategies

 
 
Pedagogy
 
The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA, that will be beamed online via internet to student desktops/laptops or classrooms. All enrolled students will also be provided access to our Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
 

 

Eligibility

 For Indian Participants - Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

 For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

 For Indian and International Participants – Interns/Working professionals.

 Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience in Marketing)

 

Assessment

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.

 

Certification

On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in Marketing and Brand Management issued by MICA.

 
 

MICA ( Formerly Mudra Institute of Communications, Ahmedabad )

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community. 

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses. 

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

 
MICA

 

 

 

Course Benefits

 PG Certificate in Marketing and Brand Management from MICA

 Lectures imparted by experienced and eminent professors from MICA. Additional guest lectures on real life aspects of marketing and brand management from seasoned industry professionals

 Convenient evening classes to suit working professionals

 Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home

 Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience

 User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps

 Virtual classrooms that allow for active interactions with other fellow students and faculty

 Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses

 

 

The PG Certificate Programme in Marketing and Brand Management will include lectures and learning material on the following topics.
 
 Scope and Environment of Marketing Management
 Customer Satisfaction, Value and Retention
 Analyzing Consumer Markets and Buyer Behavior
 Analyzing Business Markets and Business Buyer Behaviors
 Understanding and Analyzing Competition
 Segmentation and Targeting
 Positioning and Differentiating
 Pricing Strategies and Programs
 Marketing Channels
 Product and Branding Strategy
  Creating Brands (Positioning & Design)
 Building a Brand
  Global Branding
 Integrated Marketing Communication
 Digital Marketing & New Media

 

Schedule and Fee

ADMISSION OPEN
Batch Number: BM-03-1116-01
Date of Course Commencement: 22 November 2016
Duration of the Course: 04 Months from November 2016 to February 2017
Schedule of Classes: 2 Classes of 1.5 hours on Monday and Tuesday from 06.00 p.m. to 07.30 p.m. 
 
Program Fee
 
. For Indian Residents For International Students
Program Fee Rs.60,000+Taxes USD 1400

Additional Service Tax applicable for Indian residents

Payment and Installment Schedule

. For Indian Residents For International Students
Registration Fee
Rs.25000 +Tax to be paid online at the time of submission of the online Application Form.
Last Date : 10 November 2016
USD 575 to be paid online at the time of submission of the online Application Form.
Last Date : 10 November 2016
Installment 1
Rs.10,000+ Tax
Through DD/PO/Online/Direct Account Transfer
On or Before - 04 November 2016
USD 250
Through DD/PO/Online/Direct Account Transfer
On or Before- 04 November 2016
Installment 2
Rs.25,000+ Tax
Through DD/PO/Online/Direct Account Transfer
On or Before - 05 January 2017
USD 575
Through DD/PO/Online/Direct Account Transfer
On or Before - 05 January 2017
 

 

 
BATCH 2 – June 2016 (Batch Closed)
Batch Number: BM-02-0616-01
Date of Course Commencement: June 2016
Duration of the Course: 04 Months from June 2016 to September 2016
Schedule of Classes: 2 Classes of 1.5 hours on Monday and Tuesday from 06.00 p.m. to 07.30 p.m. 

    

Program Fee
 
. For Indian Residents For International Students
Application & Registration Fee Rs.25,000+Taxes USD 575
Program Fee Rs.35,000+Taxes USD 825
Total Fee Rs. 60,000+Taxes  USD 1400

Additional Service Tax applicable for Indian residents

Payment and Installment Schedule

. For Indian Residents For International Students
Registration Fee
Rs.25000 +Tax to be paid online at the time of submission of the online Application Form.
Last Date : 30 November 2015
USD 575 to be paid online at the time of submission of the online Application Form.
Last Date : 30 November 2015
Installment 1
Rs.10,000+ Tax
Through DD/PO/Online/Direct Account Transfer
On or Before - 31 May 2016
USD 250
Through DD/PO/Online/Direct Account Transfer
On or Before- 31 May 2016
Installment 2
Rs.25,000+ Tax
Through DD/PO/Online/Direct Account Transfer
On or Before - 05 August 2016
USD 575
Through DD/PO/Online/Direct Account Transfer
On or Before - 05 August 2016
 
 
 
 

Application Process:

All applications for this course must be made through an Online Registration Form. Before filling up the Online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand.

In case payment is being made online through Credit Card, please ensure that you have the Credit Card with you at the time of filling out the Application Form.

 Please ensure that you have the scanned soft copy of your graduation/diploma mark sheet, provisional degree/diploma certificate or degree/diploma certificate to be uploaded as a part of the application form.

Once you have completed the Application Form, please print and retain a copy of the same for your records and reference.

If you have opted to pay the Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited", payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a print out of your Online Application Form must be sent to.

 

Student Relationship Manager,

Arrina Education Services Private Limited (TALENTEDGE),

Unit Nos. 405-407, 4th Floor, Tower B,

Spaze IT Tech Park, Sector 49,

Sohna Road, Gurgaon 122001, Haryana, INDIA.

 

 

 

 

Faculty Profile

Dr. FALGUNI VASAVADA OZA

Dr. FALGUNI VASAVADA OZA

Associate Professor Marketing             

 

Dr. Falguni Vasavada-Oza is a double gold medalist working as an Associate Professor, the Head of the Marketing Area and the Chairperson of Online Programmes at MICA. Prior to MICA, she has worked with the MBA Department of Saurashtra University and Christ College.
 
Dr. Falguni Vasavada-Oza has researched and published papers on cross cultural communication, content analysis, account planning and portrayals in Advertising. Currently she is working on Advertising and IMC, Account Planning, Social Media Insights, Youth as Consumers, Portrayals in Advertising, Content Analysis of Commercials and Public Relations.
 
She holds a Bachelors and Masters degree in Business Administration and a Ph.D. in Advertising.

 

Dr. ANITA BASALINGAPPA

Dr. ANITA BASALINGAPPA

Professor Marketing                

 

Dr. Anita Basalingappa is an Associate Professor in marketing and Chairperson - Research and FPM. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.
 
Dr. Anita Basalingappa worked on ‘Introducing Common Market Identity’ during her fellowship at Judge Business School and Sidney Sussex College, University of Cambridge, Cambridge, UK, in 2008. Her current areas of interest include marketing and competition, social media behaviour, marketing decision making, relationship marketing in rural retail, clothing as communication and CSR. She has been teaching MARKSTRAT, Return on Marketing Investment, Marketing Theory, Customer Relationship Marketing, Services Marketing, Brand Theory and Research and Blue Ocean Strategy Simulation across programmes at MICA since 2004. She has presented and published papers across conferences of repute, serves as a reviewer for various journals and is on the advisory board for a couple of organizations. She has also been guiding doctoral level theses since 2010. In addition, she has headed the marketing department for 4 years and the admissions committee for 3 years at MICA, apart from being a member on various other committees.
 
She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak University, Dharwad, India.
 
 

Sample Certificate

PG Certificate Program in Marketing and Brand Management SampleCertificate