PG Certificate Programme In ECommerce Business Management

PG Certificate Programme In ECommerce Business Management

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Course Objective

This programme in eCommerce Business Management has been designed with an intent to introduce participants to the concepts, elements, business models and other dynamics of running an electronic commerce business. With organizations around the globe focusing more and more on leveraging new internet technologies for business, a comprehensive understanding of the eCommerce business is proving essential to professionals engaged in this domain. This programme is geared provide the participants with a 360 degree view of eCommerce business management covering integral aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running ecommerce operations, emerging and global trends and applicable legal and regulatory framework.
Who Should Attend

 Working professionals with specific responsibilities in an ecommerce business who wish to gain comprehensive knowledge and understand real life challenges of leveraging internet technologies for business. 

 Employed individuals who wish to make a career shift and hone their skills on different aspects of managing an ecommerce set up. 

 Entrepreneurs who wish to start their own ebusiness ventures.

 Interns or early professionals who wish to embark on a career in the eCommerce industry

The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA, that will be beamed online via internet to student desktops/laptops or classrooms. There will also be guest lectures on selected topics by experienced professionals from OLX. All enrolled students will also be provided access to our Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

 For Indian Participants - Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

 For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

 For Indian and International Participants – Interns may be considered on a case to case basis. 

 Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior work experience)

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded an appropriate certificate by MICA.
On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in eCommerce Business Management issued by MICA. 


Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
Knowledge Partner - OLX is India's number one horizontal classifieds platform focused on C2C transactions. As pioneers of ‘We-Commerce’ in India, OLX brings sellers and buyers together for win-win transactions. offers a free, fast & hyper-local way for Indians to sell and buy used goods and services. Every month, millions of people in India buy and sell a wide range of products including household items, furniture, consumer durables, musical instruments, cars & motorcycles, electronics & mobiles, property and local services on OLX is present in 40 countries across the globe of which it is the market leader in 25 markets including India.

Course Benefits

 PG Certificate in eCommerce Business Management from MICA.

 Lectures imparted by experienced and eminent professors from MICA. 

 Gain perspective on real life case studies shared by professionals from OLX

 Additional guest lectures on practical insights from other seasoned industry professionals.

 Convenient evening classes to suit working professionals. 

 Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.

 Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.

 User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps. 

 Virtual classrooms that allow for active interactions with other fellow students and faculty.

 Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses.

The PG Certificate Programme in eCommerce Business Management will include lectures and learning material on the following topics.
Module 1: Understanding the Business of E-Commerce

 Importance of eCommerce

 Market and Customers

 Emerging Trends

 Opportunities and Challenges

Module 2: Digital Business Models

 B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges)

 B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator)


Module 3: Tools and Techniques of E-Business

 Technology and Internet requirements

 Website development and Hosting considerations

 Web based Market Research

Module 4: Digital Marketing

 Digital marketing Strategy


 Website Traffic

 Online Sales Promotion

Module 5: Customer Acquisition

 Identifying Target Consumers

 Understanding Online Behaviour

 Channel Planning

 User Experience

 Revenue Generation 

Module 6: Business Operations

 Affiliate Networks & Vendor Management

 Shopping Carts & Online Payments

 Managing Inventory and Logistics

 Order Fulfilment

 Customer Service

Module 7: Laws, Regulations and Compliance

 Website & Data Security 

 Privacy Laws


 Taxation Laws

 Copyrights & Trademarks 

 International regulations

Module 8: Global Trends


Schedule and Fee

Batch Number: EC-01-0216-01
Date of Course Commencement: 04 march 2016
Duration of the Course: 04 Months from March 2016 to July 2016
Schedule of Classes: 2 Classes of 1.5 hours on Thursday and Friday from 06.00 p.m. to 07.30 p.m. 
Program Fee
. For Indian Residents For international Students
Program Fee Rs. 60,000+Taxes USD 1400

Additional Service tax applicable for indian residents


Payment and Instalment Schedule

. For Indian Residents For international Students
Initial Payment
Rs. 25,000+ Tax
to be paid online at the time of submission of the online application form.
Last Date: 29 Feb 2016
USD 575
to be paid online at the time of submission of the online application form.
Last Date: 29 Feb 2016
Installment 1
Through DD/PO/Online/Direct Account transfer
On or Before: 1st  March 2016
USD 250
Through DD/PO/Online/Direct Account transfer
On or Before: 1st March 2016
Installment 2
Through DD/PO/Online/Direct Account transfer
On or Before: 20 April 2016
USD 575
Through DD/PO/Online/Direct Account transfer
On or Before: 20 April 2016


Application Process:

All applications for this course must be made through an Online Registration Form. Before filling up the Online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand.
In case payment is being made online through Credit Card, please ensure that you have the Credit Card with you at the time of filling out the Application Form.
Please ensure that you have the scanned soft copy of your graduation/diploma mark sheet, provisional degree/diploma certificate or degree/diploma certificate to be uploaded as a part of the application form.
Once you have completed the Application Form, please print and retain a copy of the same for your records and reference. 
If you have opted to pay the Installments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited", payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a print out of your Online Application Form must be sent to.
Student Relationship Manager,
Arrina Education Services Private Limited (TALENTEDGE),
Unit Nos. 405-407, 4th Floor, Tower B,
Spaze IT Tech Park, Sector 49, 
Sohna Road, Gurgaon 122001, Haryana, INDIA.

Faculty Profile

Classes for this programme will be taken by experienced and eminent faculty from MICA. Guest lectures on real life case studies will be imparted by professionals from OLX and other seasoned industry experts.








Sample Certificate

PG Certificate Programme In ECommerce Business Management SampleCertificate