Executive Programme In Fashion Business Management

Parsons School of Design, New York
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Course Objective

This programme is designed with an intent to provide the participants with a comprehensive exposure to various aspects of managing the fashion business. Participants are expected to gain an understanding of the mediums of fashion and appreciate the nuances of merchandising and marketing in the fashion business. The programme also offers knowledge of operating in a global environment and the opportunities and challenges therein. Having been designed by the very best in the industry, the curriculum has been kept innovative, relevant and of the highest standards of quality to equip participants with the knowledge and skills necessary for a business management career in the fashion industry.
Who Should Attend
 Professionals already employed in the fashion industry who wish to complement and upgrade their knowledge and understanding in different practical and relevant aspects of Fashion Management.

 Marketing, retail, merchandising and design executives who wish to explore further career opportunities in the fashion industry. 

 Students who wish to acquire the skills and knowledge required to embark on a career in Fashion Business.


 Graduates or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline. 

 Interns/Students will be considered on a case to case basis.

 Working professionals will be given preference..

A minimum of 70% attendance to the virtual lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.
The primary method of instruction will be through a combination of live and recorded virtual lectures by experienced and eminent faculty from Parsons School of Design, New York, as well as industry practitioners, that will be beamed online via internet to student desktops/laptops. All enrolled students will also be provided access to our Cloud Campus through which students may access course presentations and a rich variety of relevant reference materials, case studies, assignments and assessments as appropriate. Throughout the duration of the course, students will have the flexibility, real time during the class or offline via the Cloud Campus, to raise questions and clear doubts.
On the payment of all due fees and the successful completion of the programme, participants will be awarded a certificate in Fashion Business Management issued by Parsons School of Design, New York.

Parsons School of Design, New York

Parsons is a globally-recognized art and design school located in New York City. Parson’s enlightened approach to design education and sustainability results in a passionate commitment to improving all aspects of society through inquiry, radical ideas, iterative experimentation, and creative collaboration. Parsons is organized into five schools—Art, Media and Technology; Fashion; Constructed Environments; Art and Design History and Theory; and Design Strategies. This structure facilitates specialization in a given field while enabling interdisciplinary and cross-school scholarship that affords designers the broad design perspective they need in today’s professional world. Additionally, Parsons students’ benefit greatly from its integration within a research and liberal arts university, The New School. 
A leader in art and design education since its founding in 1896, Parsons has cultivated outstanding artists, designers, scholars, businesspeople, and community leaders for more than a century. Parsons has had a presence in Paris since 1921. Parsons alumni have gone on to work in the following positions and firms:
Brand Presentation Coordinator : Tommy Hilfiger
Production Coordinator : Theory
Accessories Designer : Proenza Schouler
Account Executive : Givenchy
Fashion Editor : U magazine
Assistant Buyer : Marc by Marc Jacobs
E-commerce Manager : Nicole Miller
Public Relations Assistant : Roger Vivier
Parsons and The New School are fully accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools. Parsons is also an accredited institutional member of the National Association of Schools of Art and Design (NASAD).
Parsons is ranked #1 school in Art & Design in the U.S. and 2nd in the world by QS World University Rankings 2015. BoF’s Global Fashion School Rankings 2015 ranks Parsons as 2nd in the “Most Influential” category and 4th in the “Best Overall” category.  

Course Benefits

 Noncredit certificate in Fashion Business Management taught by faculty from The New School's Parsons School of Design.
 Course content and structure designed by Parsons. 
 Guest Lectures by industry practitioners.
 Convenient weekend classes to suit working professionals. 
 Learn from Anywhere – No need to travel to an institute or training center. Learning continues from the comfort of your home or even if traveling to another location. 
 Fully Online Course with virtual interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.
 User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps. 
 Virtual classrooms that allow for active interactions with other fellow students and faculty.
 Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses.


The Executive Program in Fashion Business Management will include lectures and learning material on the following topics.

 Overview & history of the fashion industry.     

 Supply Chain 

Sourcing, Manufacturing, Production.

Retailing and Distribution. 

Merchandising and Retail Buying. 

 Consumer Trends

 Digital and Traditional Marketing 

 Leadership and Entrepreneurship

 Ecommerce, Fashion and Technology

 Fashion Disruptors

 Fashion Runway, Global Calendar, Shows and Publicity

 Wrap up


Course Schedule & Duration

Batch Number: FS-01-0716-01
Date of Course Commencement: 24 July 2016
Duration of the Course: 05 Months
Schedule of Classes: 
Sundays from 06.00 p.m.to 09.00 p.m. IST

Program Fee

. For Indian Residents For International Students
Program Fee 65,000+Taxes USD 1450

Additional Service tax applicable for indian residents

Payment and Instalment Schedule

. For Indian Residents For International Students
Registration Fee
25,000 + Tax to be paid online at the time of submission of the online application form. Last Date 12 Jul 2016
USD 550 to be paid online at the time of submission of the online application form. Last Date 12 Jul 2016
Installment 1
Rs.15,000 + tax Through DD/PO/Online/Direct Account transfer
On or Before: 20 July 2016
USD 300 Through DD/PO/Online/Direct Account transfer
On or Before: 20 July 2016
Installment 2
Rs.25,000 + Tax Through DD/PO/Online/Direct Account transfer
On or Before: 20 September 2016
USD 550 Through DD/PO/Online/Direct Account transfer
On or Before: 20 September 2016


Application Process

All applications for this course must be made through an Online Registration Form. Before filling up the Online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand.
In case payment is being made online through Credit Card, please ensure that you have the Credit Card with you at the time of filling out the Application Form. Once you have completed the Application Form, please print and retain a copy of the same for your records and reference. 
If you have opted to pay the Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited", payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a print out of your Online Application Form must be sent to.
Student Relationship Manager,
Arrina Education Services Private Limited (TALENTEDGE),
Unit Nos. 405-407, 4th Floor, Tower B,
Spaze IT Tech Park, Sector 49, 
Sohna Road, Gurgaon 122001, Haryana, INDIA.

Faculty Profile

Gretchen Harnick


    Gretchen Harnick   
Gretchen Harnick is a Part Time Instructor of Fashion Marketing at Parsons and The New School University. She also currently teaches in the Masters of Luxury Management program at Skema Business School in China and France. Her work spans more than 20 years of experience driving brand communication strategies in the fashion, retail, and lifestyle industries.  She launched and managed all of the social media for the School of Fashion creating a powerful online presence for the university. Gretchen channels her research and passions for mentoring fashion entrepreneurs into launching Pattern to Plan, an online global fashion incubator. 
She holds a BA in Psychology from Wittenberg University and an MBA in Marketing from Case Western Reserve University. She is a proud alumna of the IAU Study Abroad, Aix-en-Provence, taken her senior year of undergraduate. 
She has taught semester-long programs and summer intensives in Paris since 2008 on global marketing and management, fashion industry trends, and social media marketing. Her research interests of social media marketing and digital strategy along with private consulting work take her to Tokyo, Suzhou, Amsterdam, London, Cannes and Paris. 
Follow her insights about fashion marketing, social media, ecommerce, and more on www.gretchenharnick.com or learn about Pattern to Plan at www.patterntoplan.com

Sample Certificate

Executive Programme In Fashion Business Management SampleCertificate